Fiserv adds AI-powered ecommerce tools to Clover for small businesses

US-based Fiserv has launched AI-powered ecommerce features for its Clover point-of-sale platform. The tools are aimed at small businesses with a limited online presence. They let merchants manage in-store and online sales from one platform and improve product visibility in search engines and AI shopping tools. The features are available to Clover merchants in the United States.

AI website creation and product discovery

Merchants can provide basic business details and design preferences, and Clover uses AI to generate a website. The platform also includes search engine optimisation (SEO) and answer engine optimisation (AEO) tools. These are designed to help businesses appear in search results and AI-generated shopping recommendations, as consumers increasingly use these tools to find products and make purchase decisions.

The online store connects directly to the products, inventory, customers, orders, and payments already managed in Clover. Merchants therefore do not need a separate ecommerce system. Built-in shipping and destination-based tax calculations are intended to support sales to customers across the United States. Fiserv says merchants can create an online store in minutes.

Bringing in-store and digital sales together

Sanjay Saraf, Chief Product Officer, Merchant Solutions at Fiserv, said AI is changing how consumers discover products, make decisions, and connect with businesses. He added that Clover aims to give small businesses access to AI tools that can help them compete, get discovered, and reach customers across shopping channels. According to Saraf, the goal is to make AI an everyday growth tool for merchants.

Clover combines point-of-sale hardware and software with payment processing for small and medium-sized businesses. With the new features, merchants that previously sold mainly in person can manage online sales in the same system. Orders and payments are synchronised across channels, while shared product and inventory data removes the need to update stock separately for online and in-store sales.