Beast Industries acquires Step, expanding its platform with financial services

Beast Industries, the world's largest and most innovative creator-based platform, today announced its acquisition of Step, a fintech company whose mission is to provide financial knowledge and money management tools to everyone, regardless of age or experience.

This acquisition represents a significant milestone for Beast Industries, combining Step's robust technology platform and experienced, full-stack fintech team with Beast Industries' vast audience reach and proven commitment to philanthropic initiatives. Together, the two organizations will deliver innovative solutions that make financial well-being a real possibility for people at every stage of life.

"Financial health is the foundation of overall well-being, yet too many people lack access to the tools and knowledge needed to build financial security," said Jeff Housenbold, CEO of Beast Industries. "This acquisition allows us to reach our audience where they are, offering practical, technology-based solutions that can truly change their financial future for the better."

Step has built a strong position by combining intuitive technology with a socially conscious approach that aligns perfectly with Beast Industries' commitment to making a positive impact. From personal finance education tools to support in building and improving credit history, Step's mission and offerings have attracted over 7 million users and well-known investors such as four-time NBA champion Stephen Curry, social media star Charli D'Amelio, Justin Timberlake, Will Smith, and The Chainsmokers. Step, along with its experienced team, will accelerate Beast Industries' ability to deliver comprehensive financial wellness solutions through its growing platform.

"Our goal has always been to improve the financial future of the next generation," said CJ MacDonald, CEO and founder of Step. "There are many synergies between Step and what Jimmy, Jeff, and the entire Beast Industries team believe in when it comes to helping people and giving back to communities. We are excited about how this acquisition will strengthen our platform and allow us to deliver even more groundbreaking products to Step customers."

This partnership addresses real challenges related to financial well-being and opportunities to support people and communities at every stage of life. Together, Beast Industries and Step focus on reducing the financial knowledge gap through innovation, technology, and philanthropic initiatives.