Paymentology partners with Liabify to provide payroll-related financial services in GCC countries

Paymentology, a leading global payment processor, has entered into a strategic partnership with Liabify, a financial platform specializing in payroll-related financial services. The goal of the partnership is to expand access to earned wages, responsible credit, savings tools, money transfers, bill payments, and secured loans for middle-income and foreign workers in GCC countries and other emerging markets.

The partnership leverages Paymentology's cloud-based card issuance and processing infrastructure and Liabify's payroll-integrated financial ecosystem, enabling employers and platforms to provide financial services directly within the workflow. This approach is in line with the rapid growth of embedded financial services, which are expected to reach $7.2 trillion globally by 2030, and the growing demand for financial tools linked to income and employment.

Foreign workers, who make up approximately 88–89% of the United Arab Emirates' population, play a key role in this initiative, with cross-border remittances in the region valued at approximately $39 billion. By integrating financial services into employers' ecosystems, Liabify can reach customers who are often underserved by traditional banking models, providing them with both access to financial services and financial literacy.

Nauman Hassan, Regional Director of Paymentology for the MENA region, emphasized that this partnership enables the provision of financial services when they are most needed, linking them to income and everyday financial behaviors. Dr. Allan Villegas, co-founder and CEO of Liabify, emphasized that this collaboration will enable the company to grow faster while providing secure and compliant financial tools that will improve users' daily financial health.

Initially, the partnership will focus on the GCC region, but there are plans to expand into other emerging markets where a growing middle class and cross-border workforce require more flexible and inclusive financial solutions. The collaboration combines robust data processing infrastructure with human-centered design, transforming financial services from reactive transactions to proactive, everyday support.