Wirex introduces push-to-card stablecoin powered by Visa Direct

Wirex has launched a push-to-card stablecoin withdrawal service based on Visa Direct technology and available as part of its Banking-as-a-Service (BaaS) platform.

The new functionality enables companies to make stablecoin-funded payments directly to eligible debit and credit cards. The solution covers more than three billion cards in over 200 countries and territories.

The implementation addresses a significant challenge associated with stablecoin-based payments. While stablecoins themselves enable borderless and programmable value transfer, converting them into funds that are easily accessible to recipients has remained operationally complex. By leveraging Visa Direct's existing card infrastructure, Wirex eliminates the need for IBAN numbers, SWIFT codes, or local clearing systems. Recipients can receive funds based solely on a 16-digit card number, and in many cases, the processing time is less than 30 seconds.

According to the official announcement, the service has been integrated via Wirex BaaS API, allowing business partners to embed the push-to-card feature directly into their products without having to build and maintain local payout infrastructure. Wirex manages the technological infrastructure, including compliance and currency exchange, declaring transparent FX rates and minimal margins compared to traditional international transfers.

The solution has been designed with typical business scenarios in mind, such as payments to contractors and freelancers, employee expense reimbursements, and settlements with suppliers. This is particularly important for companies operating in a distributed team model or collaborating with an international network of partners, where the speed and reliability of payments have a direct impact on operations. The service operates 24/7, including weekends and holidays.

The company representative emphasized that the new solution bridges the gap between the efficiency of stablecoins at the blockchain network level and their usability at the moment of actual withdrawal of funds. Previous operational and coverage limitations often had a negative impact on the end-user experience.

The introduction of this service expands the range of payment tools available within Wirex BaaS, positioning the platform as an infrastructure layer for companies wishing to integrate stablecoin-based payment flows without having to build market solutions in each country individually. The combination of Visa Direct's global reach with stablecoin-funded settlements is part of a broader market trend that combines blockchain-based value transfers with traditional card infrastructure.